Weigel's Stores, Inc.
Nick Triantafellou is the Director of Marketing & Merchandising at Weigel’s, where he leads category management, marketing strategy, NIL campaigns, and retail media innovation. He has driven record-breaking sales and engagement growth across key categories—turning loyalty, private label, and beverage into core pillars of Weigel’s growth strategy.
Nick’s passion for community, innovation, and storytelling has helped transform Weigel’s into a powerhouse in convenience retail—blending tradition with bold, modern campaigns that drive real results. Whether launching viral NIL promotions, reinventing category strategy, or creating new revenue through private label and retail media, Nick consistently turns big ideas into measurable growth.
A frequent industry speaker and board member, Nick has earned multiple national accolades—including recognition for his category leadership and for innovation in private label development. His work has driven triple-digit year-over-year social engagement growth, viral campaigns reaching millions, and a company culture that’s as energizing as it is effective.