NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Leveling Up Your Social Media Strategy

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Case Study Case Study

Social media is key to attracting and keeping local customers. Teaming up with local influencers can take your strategy to the next level. In this session, learn how to partner with sports figures, lifestyle creators, community advocates, and more to build brand loyalty and boost visibility. We’ll cover tips for creating engaging content, using platform tools effectively, and measuring success. Real-world examples from the convenience industry will show you what works and how to make it work for you.

October 14, 2025

1:00 PM - 1:45 PM CDT



Add to Calendar 10/14/2025 1:00 PM 10/14/2025 1:45 PM America/Chicago NACS Show Education Session - Leveling Up Your Social Media Strategy

Social media is key to attracting and keeping local customers. Teaming up with local influencers can take your strategy to the next level. In this session, learn how to partner with sports figures, lifestyle creators, community advocates, and more to build brand loyalty and boost visibility. We’ll cover tips for creating engaging content, using platform tools effectively, and measuring success. Real-world examples from the convenience industry will show you what works and how to make it work for you.

Speakers

Chrissy Blasinsky

Digital & Content Strategist
NACS

Chrissy Blasinsky is the digital and content strategist at NACS. She has been with the organzition for over 20 years. She joined NACS as the manager of communciations and as managing editor of...

Melissa McKee

Manager of Social Media & Customer Service
Sheetz, Inc.

Melissa McKee is the Social Media and Customer Service Manager at Sheetz. She leads strategies that guide her teams to engage and cultivate long-term relationships with new and existing...

Nick Triantafellou

Director of Marketing & Merchandising
Weigel's Stores, Inc.

Nick Triantafellou is the Director of Marketing & Merchandising at Weigel’s, where he leads category management, marketing strategy, NIL campaigns, and retail media innovation. He has driven...
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