NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Kellen Cromie

Marketing Director
Glassmere Fuel Service

Kellen Cromie is the Marketing Director at Glassmere Fuel Service, a family-owned residential and commercial fuel provider based in Western Pennsylvania. Glassmere has been supplying heating oil, propane, gasoline, diesel, and equipment across Pennsylvania, Eastern Ohio, Northern West Virginia, and Maryland for over 80 years. The company also operates a growing chain of convenience stores under the Glassmere Food Mart banner.

Kellen leads all marketing, branding, and customer acquisition efforts for both the energy and retail divisions of the company. His focus includes retail category management, vendor programming, loyalty strategy, and customer engagement across digital and traditional channels. Under his leadership, Glassmere has grown its in-store promotional programs, enhanced margins through merchandising resets, and expanded its brand presence through partnerships like its multi-year sponsorship with the Pittsburgh Penguins.

Kellen also serves as Chairman of the Motor Fuel and C-Store Committee for the Pennsylvania Petroleum Association, where he advocates for independent fuel marketers and helps guide statewide industry initiatives. He holds a Bachelor of Arts in Economics from Penn State University.

Speaking at:

Positioning Your Business for Success in a Big Retail World

This session will explore strategies for thriving in the shadow of bigger competitors, focusing on identifying your niche, delivering exceptional customer experiences, and leveraging strengths...

 
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