NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Sort It Out: The Product Category Showdown

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Gameshow

Think you know where every product belongs? Join us for a fast-paced, game show–style session where we put your categorization instincts to the test. Using NACS category definitions, participants will sort real (and sometimes tricky!) in-store merchandise—then learn the reasoning behind each placement. We’ll uncover the logic and strategy behind product categorization, and explore how the right structure can drive discovery, sales, and operational clarity. Come for the fun, stay for the insights!

October 16, 2025

8:00 AM - 8:45 AM CDT



Add to Calendar 10/16/2025 8:00 AM 10/16/2025 8:45 AM America/Chicago NACS Show Education Session - Sort It Out: The Product Category Showdown

Think you know where every product belongs? Join us for a fast-paced, game show–style session where we put your categorization instincts to the test. Using NACS category definitions, participants will sort real (and sometimes tricky!) in-store merchandise—then learn the reasoning behind each placement. We’ll uncover the logic and strategy behind product categorization, and explore how the right structure can drive discovery, sales, and operational clarity. Come for the fun, stay for the insights!

Speakers

Jayme Gough

Director of Research & Development
NACS

Jayme Gough is the Director of Research and Development at NACS. She leads NACS' consumer insights portfolio, Convenience Voices, which is a comprehensive program designed to gather and analyze...

Brett Kimmes

VP Marketing & Digital Media
Kimmes Country Stores
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