NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Jayme Gough

Director of Research & Development
NACS

Jayme Gough is the Director of Research and Development at NACS. She leads NACS' consumer insights portfolio, Convenience Voices, which is a comprehensive program designed to gather and analyze feedback from convenience store shoppers. She manages the development and deployment mobile surveys to verified convenience shoppers, providing data-driven insights that help answer critical business questions, enabling operators and suppliers to better understand consumer preferences, behaviors, and trends. She has a passion for helping businesses achieve success using data-drive strategies.

Jayme joined NACS in 2017, holds a bachelor’s degree in Biochemistry from Bates College and is a certified project manager.

Format: Awards Awards
Awards announcements and presentation.
Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Panel Panel
Multiple presenters, experts in a certain field discussing and sharing expertise and experience with one another.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Sort It Out: The Product Category Showdown

Think you know where every product belongs? Join us for a fast-paced, game show–style session where we put your categorization instincts to the test. Using NACS category definitions...

October 16, 2025
8:00 AM - 8:45 AM CDT
Category Management
Format: Gameshow Gameshow
 
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