NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Crafting Stories That Amplify Your Brand Message

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Case Study Case Study

Storytelling is one of the most powerful tools for building a meaningful connection with your audience. This session will explore how to amplify your brand values through effective and authentic stories. Learn how to craft narratives that resonate with your customers, reinforce your brand’s mission, and build loyalty. Through case studies and expert insights, discover actionable strategies to weave your values into every story you tell. 




Add to Calendar America/Chicago NACS Show Education Session - Crafting Stories That Amplify Your Brand Message

Storytelling is one of the most powerful tools for building a meaningful connection with your audience. This session will explore how to amplify your brand values through effective and authentic stories. Learn how to craft narratives that resonate with your customers, reinforce your brand’s mission, and build loyalty. Through case studies and expert insights, discover actionable strategies to weave your values into every story you tell. 

Speakers

Michele Truelove

Senior Vice President
High's of Baltimore, LLC

Michele Truelove is a seasoned visionary and servant leader with more than 17 years of experience in the convenience store industry and over two decades in the grocery sector. As the Senior Vice...
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