NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Danielle Holloway

Senior Director Industry Engagement
Altria Group Distribution Company

Danielle joined Altria Group Distribution Company in 1999 after receiving her Marketing degree from Syracuse University.  As she looks back on her 25 years with Altria, she has held many jobs in traditional sales and headquarter sales roles.  In 2018, Danielle was appointed to Sr. Director Industry Engagement.  In this role, Danielle is responsible to lead the development and execution of engagement systems that enhance trade and state alignment to drive business performance.  

Service to the industry is critical in this role, and Danielle serves on several industry boards:   Supplier Board of Directors [NACS], TruAge, CDA, and CSW.  Danielle has a passion for spreading ID&E in our industry.  She was a Co-Founder and Chair of the Women in Sales Network for AGDC, and today she is a member of 5 of Altria’s ERGs. Danielle also participates in several industry advisory councils: CSN’s Top Women in Convenience and The Convenience Inclusion Initiative.  

Danielle and her husband Christopher live in Richmond, VA.  They enjoy travelling, golfing, tailgating, and cooking together.  

Format: Awards Awards
Awards announcements and presentation.
Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Panel Panel
Multiple presenters, experts in a certain field discussing and sharing expertise and experience with one another.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Women Leading the Way in Convenience

In this inspiring session, hear from women leaders in the convenience industry who have navigated diverse career paths and successfully climbed the corporate ladder. One retailer's journey from...

October 16, 2025
9:00 AM - 10:00 AM CDT
People
Format: Panel Panel
 
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