NACS Show 2026
  • Conference: October 6-9, 2026
  • Expo: October 7-9, 2026
  • Las Vegas | Las Vegas Convention Center
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More Than Just a Cup: Transforming Convenience Coffee

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Foodservice
Format: Panel Panel

The range of brewing options in the convenience space is broad, from traditional drip and bean-to-cup to espresso, cold brew, and bean-to-batch systems. In 2024, coffee accounted for over two-thirds of hot dispensed category sales (67.8%), followed by cappuccino and specialty coffee (21% of category sales). Combined, they represented about 89% of all hot dispensed beverage sales, according to NACS State of the Industry data. Regardless of your setup and offer, the opportunities to grow this category are immense.  This session equips operators with insights and strategies for taking their coffee program to the next level

October 16, 2025

8:00 AM - 8:45 AM CDT

353AB

Spanish



Add to Calendar 10/16/2025 8:00 AM 10/16/2025 8:45 AM America/Chicago NACS Show Education Session - More Than Just a Cup: Transforming Convenience Coffee

The range of brewing options in the convenience space is broad, from traditional drip and bean-to-cup to espresso, cold brew, and bean-to-batch systems. In 2024, coffee accounted for over two-thirds of hot dispensed category sales (67.8%), followed by cappuccino and specialty coffee (21% of category sales). Combined, they represented about 89% of all hot dispensed beverage sales, according to NACS State of the Industry data. Regardless of your setup and offer, the opportunities to grow this category are immense.  This session equips operators with insights and strategies for taking their coffee program to the next level

 353AB

Speakers

Steve Kapple

Sr. Category Manager, Dispensed Beverages
Casey's General Stores, Inc.

Steve Kapple serves as the Senior Category Manager of Dispensed Beverages at Casey’s General Stores, headquartered in Ankeny, Iowa. With three decades of experience in grocery and convenience...

Ximena Reynoard

Director Foodservice OXXO Mexico
OXXO

Ximena Reynoard is Director of Foodservice at OXXO Mexico, where she drives the strategy and evolution of the food and beverage category, developing innovative concepts that have become...

Micah Rupprecht

Director of Category Management Foodservice
Kwik Trip, Inc.

Micah Rupprecht is the Director of Category Management – Foodservice at Kwik Trip Inc., based in La Crosse, Wisconsin. With over 20 years of experience spanning fast casual, fine dining, and...
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