NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Inside Out Business: Building an Enduring Brand

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
People
Format: Masterclass Masterclass

A great business must now be endearing in order to be enduring. If you want loyal customers who become raving fans you need to create an emotional connection with them. Most leaders have been trained to lead with logic, despite customers and employees making most decisions with emotions. In this thought-provoking keynote, Kevin Scott shares why creating emotional connections leads to greater ROI for your business and how to do it in an authentic way. Attendees will walk away understanding: the four core emotions of your customers and how it impacts their buying decisions, the relationships between emotions and logic and how to balance both in your sales and marketing, and how to use emotional connections with employees to create an enduring brands for customers.




Add to Calendar America/Chicago NACS Show Education Session - Inside Out Business: Building an Enduring Brand

A great business must now be endearing in order to be enduring. If you want loyal customers who become raving fans you need to create an emotional connection with them. Most leaders have been trained to lead with logic, despite customers and employees making most decisions with emotions. In this thought-provoking keynote, Kevin Scott shares why creating emotional connections leads to greater ROI for your business and how to do it in an authentic way. Attendees will walk away understanding: the four core emotions of your customers and how it impacts their buying decisions, the relationships between emotions and logic and how to balance both in your sales and marketing, and how to use emotional connections with employees to create an enduring brands for customers.
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