NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Hot Today, Gone Tomorrow? Navigating Flavor Trends

Format: Case Study Case Study

Flavor trends are the heartbeat of food innovation — but how do you know when to jump in and when to pull out? In this session, we’ll break down the lifecycle of flavor trends and Limited Time Offers (LTOs), from their initial buzz to their mainstream appeal (or quick fade). Using a retailer case study, we’ll explore the process of identifying a hot flavor, developing it, and then deciding whether it has the potential for long-term success or is just a flash in the pan.

You’ll hear from experts across foodservice, marketing, and operations on how to spot trends, execute LTOs, and market these innovations to customers. We’ll also dive into real-world examples, including a "wall of shame" showcasing LTOs and flavor trends that didn’t work, along with insights into how to research and use data to stay ahead of the curve. Get actionable advice on how to make these trends work for your brand, when to take calculated risks, and how to tell the story behind your flavor innovations.




Add to Calendar America/Chicago NACS Show Education Session - Hot Today, Gone Tomorrow? Navigating Flavor Trends

Flavor trends are the heartbeat of food innovation — but how do you know when to jump in and when to pull out? In this session, we’ll break down the lifecycle of flavor trends and Limited Time Offers (LTOs), from their initial buzz to their mainstream appeal (or quick fade). Using a retailer case study, we’ll explore the process of identifying a hot flavor, developing it, and then deciding whether it has the potential for long-term success or is just a flash in the pan.

You’ll hear from experts across foodservice, marketing, and operations on how to spot trends, execute LTOs, and market these innovations to customers. We’ll also dive into real-world examples, including a "wall of shame" showcasing LTOs and flavor trends that didn’t work, along with insights into how to research and use data to stay ahead of the curve. Get actionable advice on how to make these trends work for your brand, when to take calculated risks, and how to tell the story behind your flavor innovations.

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