NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Forecourt Strategies to Increase Trip Frequency and Conversion

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Fuel
Format: Panel Panel

Customers are relying more on driver assist technology in their car and on their phones to guide their routes and purchasing decisions. It is important to ensure your forecourt (traditional and electric) offer and fulfill their needs. How can you ensure that your store is easily found, remains appealing, and connected to these customers in a competitive environment to maintain trip frequency while maximizing your return? This session will discuss the technological, strategic and design opportunities to drive customers to your pumps/chargers and into your store.

October 14, 2025

1:00 PM - 1:45 PM CDT

451A



Add to Calendar 10/14/2025 1:00 PM 10/14/2025 1:45 PM America/Chicago NACS Show Education Session - Forecourt Strategies to Increase Trip Frequency and Conversion

Customers are relying more on driver assist technology in their car and on their phones to guide their routes and purchasing decisions. It is important to ensure your forecourt (traditional and electric) offer and fulfill their needs. How can you ensure that your store is easily found, remains appealing, and connected to these customers in a competitive environment to maintain trip frequency while maximizing your return? This session will discuss the technological, strategic and design opportunities to drive customers to your pumps/chargers and into your store.

 451A

Speakers

Karl Doenges

Executive DIrector Charging Analytics Program
Transportation Energy Institute

Karl Doenges represents NACS on the coming disruption in mobility and how that effects convenience retailers. In this role, Karl focuses on NACS’ EV charging infrastructure program, monitoring...
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