NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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Cracking Open the Potential of THC Beverages

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Format: Masterclass Masterclass

What is a THC beverage? From seed to shelf, learn about the fastest growing adult beverage category the industry has ever seen—covering everything from what these products are and what they feel like, to who’s buying them and why they’re a perfect fit for convenience. Learn how to successfully stock, display, and educate around this high-potential category. We’ll break down: Consumer trends and use cases, top product formats. effective merchandising strategies, compliance and staff education essentials. Get the insights you need to turn this rising category into your next revenue driver!




Add to Calendar America/Chicago NACS Show Education Session - Cracking Open the Potential of THC Beverages

What is a THC beverage? From seed to shelf, learn about the fastest growing adult beverage category the industry has ever seen—covering everything from what these products are and what they feel like, to who’s buying them and why they’re a perfect fit for convenience. Learn how to successfully stock, display, and educate around this high-potential category. We’ll break down: Consumer trends and use cases, top product formats. effective merchandising strategies, compliance and staff education essentials. Get the insights you need to turn this rising category into your next revenue driver!

Speakers

Diana Eberlein

Chair
Coalition for Adult Beverage Alternatives
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