Senior Marketing Manager – Fuel Programs and Partnerships
RaceTrac
Nick LaFalce is a Senior Marketing Manager at RaceTrac, where he leads fuel marketing, loyalty initiatives, strategic partnerships, and professional driver programs. Since joining RaceTrac in 2023, Nick has played a key role in developing growth strategies across consumer fuel, fleet, loyalty, and travel center channels, with a focus on connecting data-driven marketing programs to measurable business results.
Prior to RaceTrac, Nick served as Director of Marketing & Sales for a transportation industry manufacturer, where he led digital transformation initiatives, e-commerce growth, and B2B marketing programs serving professional drivers and commercial customers.
A graduate of Georgia Institute of Technology, Nick brings a unique perspective that combines convenience retail, transportation, fleet services, loyalty marketing, and customer acquisition. His work focuses on understanding the evolving needs of both everyday consumers and professional drivers, helping shape the future of travel centers and fuel retailing.
As more convenience retailers expand beyond traditional store formats, travel centers are emerging as a major growth opportunity. In this session, industry leaders will explore why brands are investing in larger travel center formats and what it takes to operate them successfully. From staffing and capital investment to trucker loyalty, parking, safety, and expanded services, attendees will gain practical insights and lessons learned for retailers considering their own move into the travel center space.
LEARN MORE