Vice President for North American Retail
NielsenIQ (NIQ)
Jason is a 20+ year retail veteran, whose work passion is using data to help retailers bring delight to consumers by ensuring the right products and offers are available on shelf, in app, and on mind. The first half of his career was spent with Walmart & Sam’s Club in Merchandise Operations followed by NielsenIQ where he works with leading retailers in the Grocery, Drug, and Convenience channels. When not helping retailers meet their goals, Jason enjoys adventuring in his home state of Maine with his wife, Emily, and children.
Wednesday, Oct 07, 2026
8:00am - 8:45am
What does convenience mean to the next generation of shoppers? In this interactive session, we explore how Gen Z and Gen Alpha define convenience with street-style interviews and real-world examples. Attendees will gain fresh perspective on emerging trends, technology expectations, and how younger consumers influence merchandising, branding and experience.
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