EV Liason
NACS
Gen Comtois is a senior adviser, executive leader, and speaker with 25+ years of experience across Retail, Energy, and Mobility. Alongside advisory and fractional executive engagements, she has been involved with NACS and served on the Transportation Energy Institute’s Board of Advisors and EV Council for the last six years.
Previously, she led the North American EV charging strategy and rollout for Shell, building and managing a 25+ person cross-functional team and collaborating with senior leadership across subsidiaries, wholesalers, and partners to establish its on-the-go network across the US and Canada.
A respected people champion, Gen has led women’s career development and senior leadership programs across the Americas and brings an extensive track record in P&L delivery, commercial growth, marketing, sales, and operations. A graduate in business (B.B.A. Marketing), she earned an Executive MBA from McGill University.
Tuesday, Oct 06, 2026
1:30pm - 2:30pm
Despite recent headwinds, the market for electric vehicles (EVs) will continue to expand and demand for public fast charging is projected to increase significantly as more customers who do not have access to home charging acquire lower priced and used EVs. Convenience retailers are perfectly positioned to serve these customers, but how to gain their loyalty will require attention to details. This session will present findings from a new study by the Transportation Energy Institute (TEI) that dives deep into the driver experience when using a public fast charger, giving retailers the insight
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