This session explores how to market a foodservice program in a way that builds trust, reinforces brand credibility, and drives long-term customer behavior—not just short-term traffic. Participants will learn how to evaluate whether their marketing is truly working, align messaging with operational reality, and design foodservice offers that resonate with their core customers.
Director of Food and Beverage Brands
Southwest Georgia Oil Co., Inc. dba SunStop Stores
Michelle Weckstein is the Director of Food and Beverage Brands at SunStop. In Weckstein’ s role as Food and Beverage Brand Director, she mentors and fosters the development of a highly talented team of foodies with a passion for quality, and culture…
Director of Marketing and Loyalty
Kwik Trip, Inc.
David Jackson is a seasoned leader in the convenience retail space, bringing over 20 years of experience at Kwik Trip, where he currently serves as Director of Digital Marketing and Loyalty. In this role, David has been instrumental in shaping the…
Tuesday, Oct 06, 2026
With foodservice having a large role in convenience retail, designing stores to support a strong food offer is paramount—from layout and customer flow to kitchen space, equipment, operations and brand experience. Featuring perspectives from retailers involved in planning and executing these locations, hear how thoughtful site design supports foodservice growth, operational efficiency and customer experience.
Tuesday, Oct 06, 2026
Is a commissary right for your business? Hear two contrasting perspectives on the commissary model on the operational advantages and the potential challenges. From building consistency, efficiency and scale to introducing complexity, this candid discussion will offer a framework for evaluating whether a commissary aligns with your foodservice strategy and growth plans—or not.
Tuesday, Oct 06, 2026
Convenience foodservice and beverages are being reshaped by economic pressure, changing routines, health-driven behaviors, and evolving consumer expectations. In 2027, successful offerings will balance familiarity with discovery, indulgence with value, and function with enjoyment. This session explores the forces influencing food and beverage decisions, from global flavors and snack-first eating to protein, functional benefits, moderation, and customizable drinks. Using a research-driven foresight approach, attendees will learn which trends have staying power versus short-term hype, why they