NACS Show 2026
  • Conference: October 6-9, 2026
  • Expo: October 7-9, 2026
  • Las Vegas | Las Vegas Convention Center
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What’s Really in the Can? – Selling Alcohol-Infused Products

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Format: Masterclass Masterclass

As beverage, beer and liquor brand collaborations expand, more adult beverages are hitting store shelves and creating new opportunities for c-stores to attract new customers and grow category sales. This session explores strategies for clear labeling, in-store signage, employee training and responsible merchandising.

October 16, 2025

9:00 AM - 10:00 AM CDT

253ABC



Add to Calendar 10/16/2025 9:00 AM 10/16/2025 10:00 AM America/Chicago NACS Show Education Session - What’s Really in the Can? – Selling Alcohol-Infused Products

As beverage, beer and liquor brand collaborations expand, more adult beverages are hitting store shelves and creating new opportunities for c-stores to attract new customers and grow category sales. This session explores strategies for clear labeling, in-store signage, employee training and responsible merchandising.

 253ABC

Speakers

Kaleigh Theriault

Director, BevAl Thought Leadership
NielsenIQ (NIQ)

Kaleigh has 10 years of NIQ experience and considerable background working with clients in multiple categories.  She has been involved with the Beverage Alcohol category for the last six years...

Jason Zelinski

Vice President for North American Retail
NielsenIQ (NIQ)

Jason is a 20-year retail veteran, whose work passion is using data to help retailers bring delight to consumers by ensuring the right products and offers are available on shelf, in app, and on...
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