NACS Show 2025
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
  • Chicago | McCormick Place
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What’s Really in the Can? – Selling Alcohol-Infused Products

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Format: Masterclass Masterclass

As brand collaborations expand, soda, juice, and alcoholic beverage companies are blurring the lines between traditional non-alcoholic and alcoholic beverages. This session explores how convenience retailers can effectively inform both customers and employees that a familiar brand logo doesn’t always mean a non-alcoholic product. Learn strategies for clear labeling, in-store signage, employee training, and responsible merchandising to prevent confusion and ensure compliance. Join industry peers to discuss real-world challenges and solutions in navigating this evolving product landscape.




Add to Calendar America/Chicago NACS Show Education Session - What’s Really in the Can? – Selling Alcohol-Infused Products

As brand collaborations expand, soda, juice, and alcoholic beverage companies are blurring the lines between traditional non-alcoholic and alcoholic beverages. This session explores how convenience retailers can effectively inform both customers and employees that a familiar brand logo doesn’t always mean a non-alcoholic product. Learn strategies for clear labeling, in-store signage, employee training, and responsible merchandising to prevent confusion and ensure compliance. Join industry peers to discuss real-world challenges and solutions in navigating this evolving product landscape.

Speakers

Laura Wentling

Government Affairs
Ready Training Online
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