NACS Show 2024
  • Las Vegas Convention Center
  • Conference: October 7-10, 2024
  • Expo: October 8-10, 2024
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Nick Ruffner

Public Relations Manager
Sheetz, Inc.

As public relations manager, Nick Ruffner leads public relations efforts for Sheetz, which has more than 700 store locations across Pennsylvania, North Carolina, Virginia, West Virginia, Maryland and Ohio.  Ruffner’s responsibilities include all media relations, crisis communications, event planning, new store openings, and donation/sponsorships.  

Ruffner attended the Indiana University of Pennsylvania, graduating in 2006 with a Bachelor of Arts in Journalism.  Subsequently, in 2007, Ruffner graduated with a Master of Science in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University.

Ruffner began a career in broadcasting in 2007, working as a television anchor/reporter at WJAC-TV in Johnstown up until late 2011.  He then served as the news director for a group of seven radio Pennsylvania.  

Nick’s career in public relations began in July 2013 as a communications coordinator for the Pennsylvania House of Representatives and was later hired, in 2015, as the communications director for Congressman Glenn ‘GT’ Thompson.  In that role, he handled all public relations activities for the Congressman’s office.  Nick served in that role through Nov. 2016, when he moved to the Altoona area to work for Sheetz.

Ruffner was recognized, in 2020, as Corporate Public Relations Professional of the Year by Regan Communications and PR Daily.  In 2021, he was named a Top 40 Under 40 Leader to Watch by Convenience Store Decisions.

Nick lives in Duncansville, PA, with his wife, Zoleanne, and three children – Christian, Claire and Carter.

Speaking at:

Building Brand Trust Through Effective Crisis Management

Savvy retailers leverage storytelling to reinforce integrity, cultivate trust, and foster loyalty during turbulent times. Learn from an industry leader who is an expert at crisis management as...

 
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