NACS Show 2025
  • McCormick Place Convention Center
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
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Building Brand Trust Through Effective Crisis Management

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Case Study Case Study

Savvy retailers leverage storytelling to reinforce integrity, cultivate trust, and foster loyalty during turbulent times. Learn from an industry leader who is an expert at crisis management as they share how to navigate challenges with grace and fortitude. Hear real-life examples and learn to strengthen your brand’s resilience and trust within the community. This session is designed for owners, operators, marketers, and those who communicate their organization’s brand story.   

October 07, 2024

1:15 PM - 2:15 PM PDT

Pavilion 3/4



Add to Calendar 10/07/2024 1:15 PM 10/07/2024 2:15 PM America/Los_Angeles NACS Show Education Session - Building Brand Trust Through Effective Crisis Management

Savvy retailers leverage storytelling to reinforce integrity, cultivate trust, and foster loyalty during turbulent times. Learn from an industry leader who is an expert at crisis management as they share how to navigate challenges with grace and fortitude. Hear real-life examples and learn to strengthen your brand’s resilience and trust within the community. This session is designed for owners, operators, marketers, and those who communicate their organization’s brand story.   

 Las Vegas Convention Center: Pavilion 3/4

Speakers

Nick Ruffner

Public Relations Manager
Sheetz, Inc.

As public relations manager, Nick Ruffner leads public relations efforts for Sheetz, which has more than 700 store locations across Pennsylvania, North Carolina, Virginia, West Virginia...
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