NACS Show 2024
  • Las Vegas Convention Center
  • Conference: October 7-10, 2024
  • Expo: October 8-10, 2024
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Melissa Vonder Haar

Marketing Director
iSee Store Innovations

Melissa is the Director of Marketing and Industry Relations at iSEE Store Innovations. In addition to her work at iSEE, Melissa is an industry journalist and has established herself as a leading voice in emerging categories at mainstream retail for the past decade. She first entered this space as a senior editor at CSP and has continued to cover these categories as a freelance journalist and speaker for NACS, CSP and more. Melissa has authored numerous cover stories on vape and cannabis,  hosted and moderated CSP's 2019 CBD and the Future of Cannabis Forum, spoke as an industry expert at NACS' 2020 Cannabis Pop-Up and has served on the NACS Convention Content and Convenience Cares Committees.

Format: Awards Awards
Awards announcements and presentation.
Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Panel Panel
Multiple presenters, experts in a certain field discussing and sharing expertise and experience with one another.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Backbar Pivots Amidst Flavor Prohibitions

In this session shaped for category managers for large, small and independent retailers as well as operations professionals, we'll explore how retailers have adapted their back bar in the wake...

October 08, 2024
8:00 AM - 9:00 AM PDT
Category Management
Format: Panel Panel
 
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