Jeffry first discovered his passion for entrepreneurship at a young age selling crafts at his father's dental office. While studying for a dual major in Finance and Entrepreneurship from the SIUE School of Business, Jeffry co-founded Rovertown. Rovertown is the convenience store industry's leading app platform powering apps for over 70 c-store retailers. Rovertown is agnostic and can integrate any loyalty, mobile ordering, mobile pay, car wash, etc. technology provider into your own branded mobile app. Jeffry enjoys spending time with his wife and three children in Michigan and has a passion for music, golf, and bourbon.