NACS Show 2025
  • McCormick Place Convention Center
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
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Crafting Irresistible Promotions for Maximum Impact

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Kaleidoscope Kaleidoscope

Through real-world examples of successes and failures, gain visibility into what drives maximum impact for promotions. Dive into actionable metrics and how-tos, empowering you to create messages that captivate your audience. Whether you’re a marketer, category manager, or business owner, this session will equip you with strategies to stand out in today’s competitive retail landscape.
 

October 08, 2024

8:00 AM - 9:00 AM PDT

Ballroom C

Spanish



Add to Calendar 10/08/2024 8:00 AM 10/08/2024 9:00 AM America/Los_Angeles NACS Show Education Session - Crafting Irresistible Promotions for Maximum Impact

Through real-world examples of successes and failures, gain visibility into what drives maximum impact for promotions. Dive into actionable metrics and how-tos, empowering you to create messages that captivate your audience. Whether you’re a marketer, category manager, or business owner, this session will equip you with strategies to stand out in today’s competitive retail landscape.
 

 Las Vegas Convention Center: Ballroom C

Speakers

Jeannie Amerson

VP of Marketing
Enmarket

Jeannie Amerson is the VP of Marketing for Enmarket and is responsible for marketing, merchandise, food service, branding, loyalty, and payment strategies. Enmarket employs more than 1,300...

Jeffry Harrison

Co-Founder & President
Rovertown

Jeffry first discovered his passion for entrepreneurship at a young age selling crafts at his father's dental office. While studying for a dual major in Finance and Entrepreneurship from the...

Sadie Lewis

Marketing Director, Promotions & Campaign Strategy
RaceTrac, Inc.

Liza Salaria

SVP, Practice Lead Category Management & Foodservice
Impact 21, a W Capra Company

Liza brings innovative leadership to W.Capra, inspiring teams to think differently and push the boundaries of traditional industry norms. She taps into her expertise in small format...
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