Family Express Corporation
Elizabeth “Liz” Salceda
Director of Operations, Family Express Corporation
Elizabeth “Liz” Salceda is the Director of Operations at Family Express, where she oversees the performance, growth, and execution of more than 80 convenience store locations across the state of Indiana. A dynamic and people-centered leader, Liz plays a pivotal role in advancing Family Express’s operational strategy and preparing the company for its next phase of aggressive statewide growth.
A proud example of perseverance and upward mobility, Liz immigrated to the United States at age 13, an experience that shaped her unwavering work ethic and deep commitment to personal and professional development. She began her career with Family Express as an Associate Manager, balancing the demands of work and family life—raising four children, three of whom are now college graduates. Her story reflects the very spirit of Family Express’s company motto: Our family; serving yours. It’s more than a slogan—it’s a promise she has lived.
Today, Liz leads with a hands-on, people-first approach. She believes the most effective leadership happens in the field, shoulder-to-shoulder with her teams. Her focus is on driving profitability, operational excellence, and developing high-performing teams that thrive in a culture of accountability and care.
Under her leadership, Family Express continues to distinguish itself with one of the lowest turnover rates in the convenience store industry and one of the highest productivity indexes nationwide. These benchmarks are a direct result of the company’s long-standing investment in its people, commitment to community, and its obsessive hiring process in selecting its uniquely friendly workforce.
As Family Express prepares to celebrate its 50th anniversary this December, Liz remains at the forefront of its evolution—helping lead a bold, intentional growth strategy throughout Indiana. Her “superpower” lies in bringing energy, clarity, and purpose to every store, every team, and every challenge.
Liz has completed multiple leadership programs through the National Association of Convenience Stores (NACS), further enhancing her operational insight and strategic acumen. She is a proud member of the NACS Executive Education Alumni Network, a testament to her commitment to continuous learning and industry leadership.
Liz Salceda is not just a leader at Family Express—she is a reflection of its values, a champion for its people, and a key driver of its future.