NACS Show 2026
  • Conference: October 6-9, 2026
  • Expo: October 7-9, 2026
  • Las Vegas | Las Vegas Convention Center
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Brian Weinhaus

Director of Illicit Trade Prevention
Philip Morris International

Brian Weinhaus is the Director of Illicit Trade Prevention for the United States at Philip Morris International (PMI).  In this role, Brian leads strategic efforts to combat illegal trade, focusing on investigations, securing the supply chain, leveraging technology, and fostering cross-sector collaboration.

With deep expertise in brand protection and stakholder engagement, Brian collabortes closely with law enforcment and industry leaders to tackle the global challenges of counterfeiting and smuggling.

Before joining PMI, Brian held leadership positions at Moderna and Homeland Security Investigations, where he directed global investigations and intelligence programs.

Format: Awards Awards
Awards announcements and presentation.
Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Panel Panel
Multiple presenters, experts in a certain field discussing and sharing expertise and experience with one another.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Protecting Your Business from Counterfeit Products

The rise of counterfeit lighters, cigarettes, and vape products flooding the U.S. market poses a serious risk to retailers, wholesalers, and consumers, while undermining regulatory efforts. In...

October 14, 2025
3:15 PM - 4:15 PM CDT
Category Management
Format: Masterclass Masterclass
 
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