NACS Show 2025
  • McCormick Place Convention Center
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
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Strategies for Boosting Your Alcohol Category Performance

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Format: Masterclass Masterclass

As consumer preferences change for beer, wine, and spirits, knowing how to navigate emerging opportunities is essential for continued success. Join us for a masterclass session on how industry experts identify key trends and create actionable tactics that help their businesses navigate this evolving landscape. Session speakers will offer insights on driving success in this competitive market. Both retailers and suppliers will find value in the knowledge and insights shared for thriving in these key categories. 

October 08, 2024

9:15 AM - 10:15 AM PDT

Ballroom C

Spanish



Add to Calendar 10/08/2024 9:15 AM 10/08/2024 10:15 AM America/Los_Angeles NACS Show Education Session - Strategies for Boosting Your Alcohol Category Performance

As consumer preferences change for beer, wine, and spirits, knowing how to navigate emerging opportunities is essential for continued success. Join us for a masterclass session on how industry experts identify key trends and create actionable tactics that help their businesses navigate this evolving landscape. Session speakers will offer insights on driving success in this competitive market. Both retailers and suppliers will find value in the knowledge and insights shared for thriving in these key categories. 

 Las Vegas Convention Center: Ballroom C

Speakers

Michelle Abdollah

Category Manager, Beverage Alcohol
Extramile Convenience Stores LLC

Michelle Abdollah is a seasoned retail expert with over 15 years of experience in merchandising and operations. Currently, she serves as Category Manager for Alcoholic Beverages and Private...

Danny Brager

Beverage Alcohol Industry Fact-Based Consultant
3 Tier Beverages

Danny Brager has a wealth of experience in the U.S. Beverage Alcohol industry, analyzing trends over many years. He formerly headed Nielsen’s (now known as NIQ) Beverage Alcohol Practice Area in...
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