LAS VEGAS—Max Your NACS is an ongoing initiative designed to help member companies make the most of the time and money they spend with NACS. When companies become NACS members, all their employees become members—every single one. And when every employee takes advantage of the member benefits, it makes the ROI stronger!

This dynamic is also prevalent at the NACS Show. When a company invests in its people to travel to the NACS Show, the more productive and meaningful their individual experiences can be, so the company comes out stronger in the end.  

The NACS retail membership team is passionate about helping companies achieve this, so they will kick off the NACS Show tomorrow with a “Max Your NACS” education session from noon to 1 p.m. in Westgate Pavilion 10/11.

Crafted for first timers—although beneficial for returning attendees, too—the quick-hit session will feature speakers Colin Dornish, senior director of operations at Coen Markets Inc., and Kevin Kraft, channel director at FIFCO USA, who plan to highlight tips on how to maximize your time while in Las Vegas.

Participants will walk away with ideas for how to make the most out of the NACS Show through planning, networking and follow through. They also will get an overview on how to engage with their NACS membership benefits all year long.

For anyone who can’t attend the Max Your NACS session in Las Vegas, you can learn more about how to get started with your personalized NACS experience at, or contact the membership team directly at

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