Director, Thought Leadership
NielsenIQ (NIQ)
Kaleigh brings 11 years of experience at NielsenIQ (NIQ), with a strong background partnering with clients across multiple categories to translate data into actionable business insights. For the past seven years, she has specialized in the Beverage Alcohol industry, supporting thought leadership, industry insights, and client-specific strategic initiatives. Kaleigh combines deep analytical expertise with a strong commercial lens, helping clients connect consumer behavior, category dynamics, and sales trends into compelling growth stories. She has played a key role in shaping NIQ’s Beverage Alcohol strategy and supporting clients as the industry continues to evolve.
Thursday, Oct 08, 2026
8:00am - 8:45am
Storytelling is one of the most powerful tools for building meaningful connections with your audience. And it all starts with a deep understanding of today’s consumer. This session explores how brands can amplify their values through authentic storytelling, creating narratives that resonate with customers’ changing values & preferences, reinforce brand purpose, and drive long-term loyalty & advocacy. Additionally, we will apply a convenience store lens to these insights to inspire new strategies, e.g. branded merchandise, partnerships, new revenue streams.
LEARN MORE
