Director Retail Media Network
Circle K
Joell Robinson is the Director of Retail Media at Circle K, where she is building Full Circle Media by Circle K, spanning non-endemic partnerships, in-store media, and owned channels. Before Circle K, she launched and scaled Giant Eagle's Retail Media Network across grocery and convenience. Joell is a recognized voice on the future of retail media, bringing a builder's perspective to how fuel and convenience moments can drive real value for brands and shoppers alike. She is based in Charlotte, North Carolina.
Thursday, Oct 08, 2026
8:00am - 8:45am
Retail media networks are quickly becoming a powerful revenue and marketing tool for retailers—but what exactly are they, and how can operators take advantage of them? In this session, experts will define retail media networks and share real-world case studies showing how retailers are using them to create value for both brands and stores. Attendees will also learn practical strategies for launching or participating in a network, including how smaller operators can get started and ensure their media offerings deliver measurable ROI.
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