What's Next in Beverages

Can tobacco and loyalty programs work together? Learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Case studies and real-world lessons will highlight practical strategies, common challenges and the tactics that delivered strong results.

Weigel's Stores, Inc.

Jessica Starnes

Director of Loyalty/Tobacco Category Manager

Successful and impactful merchandising meets customers where they are. This session dives into how retailers can align product assortment, promotions and displays with key seasonal moments that drive engagement and sales. Learn how to create compelling in-store experiences that stand out, stay fresh and deliver results.

Rutter's

Philip Santini

Sr. Director of Food Service & Bar Strategy

RaceTrac, Inc.

Anna Kjerrumgaard

Director, Category Management- Center Store

The back bar is evolving as nicotine pouches and alternative consumables compete for limited space. Hear about strategically allocating back bar space across inhalable products, oral nicotine, traditional tobacco, and emerging categories. Gain practical insights on merchandising, balancing profitability with security concerns, and preparing for what the future of the category could look like.

7-Eleven, Inc.

Jasmeet Chawla

Vice President - Merchandising

NACS

Margaret Mannion

Director, Government Relations