Behind the Counter and Ahead of the Curve

Great merchandising meets customers where they are. This session dives into how retailers can align product assortment, promotions, and displays with key seasonal moments to drive engagement and sales. Learn how to create compelling in-store experiences that stand out, stay fresh, and deliver results.

Rutter's

Philip Santini

Sr. Director of Food Service & Bar Strategy

RaceTrac, Inc.

Anna Kjerrumgaard

Director, Category Management- Center Store

Can tobacco and loyalty programs work together, and what does it take to make them successful? This session explores how retailers are using loyalty strategies, technology, and customer data to drive engagement, measure ROI, and create meaningful sales lift across tobacco and other key categories. Attendees will learn what is needed from the tech stack, how participating retailers compare to non-participants, and ways to evolve loyalty programs beyond traditional discounts. Through case studies and real-world lessons learned, the session will highlight practical strategies, common challenges,

Interest in THC beverages is growing rapidly, creating both opportunity and uncertainty for convenience retailers. In this session, industry experts will explore the evolving regulatory landscape, what retailers need to know about selling these products responsibly, and how the category may fit into convenience retail. Attendees will gain insight into current state-level regulations, operational considerations such as age restrictions and product placement, and the potential role THC beverages could play in the future of the category as legislation continues to develop.

Coalition for Adult Beverage Alternatives

Diana Eberlein

Chair