Lisa Biggs is Co-Owner, President, and CEO of Impact 21. She has over 30 years of practical and technical experience in the petroleum/convenience and retail industries. Lisa has been focused on working with retailers, suppliers, manufacturers, and solution providers on building business infrastructure and leveraging returns on investment for corporate and store level technologies.
With disciplines in strategic planning and organizational development, Lisa leads large scale business and technology deployments and acquisition integration for Impact 21 and has been focused on convenience retail, fuel and refining / logistics. She also leads work on major supply chain, inventory optimization and foodservice strategies and deployments.
Lisa is an industry expert and has a strong focus on learning and development. She is a frequent contributor, facilitator, and speaker for NACS and other industry trade organizations and publications. Lisa served on the board of Conexxus/PCATS for 6 years and previously on NACS Technology Standards committees since 1996. In honor of her many years of commitment to industry standards and process improvements, Lisa was inducted into the Conexxus Hall of Fame in 2018.
Prior to forming Impact 21, Lisa was with Speedway SuperAmerica, LLC, a joint venture between Marathon Oil and Ashland, Inc. and previously with SuperAmerica Group, a division of Ashland Inc. She was responsible for corporate and store merchandise management systems and led inventory management and automation initiatives. Lisa held a variety of special assignments during the joint venture for process and systems integration.
Family first is a core value for both Impact 21 and for Lisa personally. Coming from a large extended family and having three grown sons and a grandson of her own, Lisa cherishes her family time. She has always had a passion for helping children. She is active in her church’s children’s ministry and co-founded a non-profit organization, Hopes and Dreams, to provides assistance and activities for children and adults with special needs throughout several counties in Kentucky.