NACS Show 2025
  • McCormick Place Convention Center
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
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Kay Segal

Founder and President
Business Accelerator Team

Years of experience earned through operations, marketing and strategic positions held in the c-store, foodservice and B2B media industries allow Kay Segal to provide both industry understanding and business growth solutions.  Since 2015,  Business Accelerator Team (BATeam) has been an outside-in catalyst assisting with insight, strategy, marketing and key industry connections.  BATeam is committed to maximizing a company’s performance with key building blocks for success. 
 
Prior to starting BATeam, Kay worked with CSP (now Informa) and Circle K Company (now owned by Alimentation CoucheTard) in Phoenix, Arizona, in both corporate and field marketing / merchandising as well as in company operations. Additionally, prior years of relevant industry experience include positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail. Kay also designed and built an independent convenience and foodservice operation with a small partnership group. Kay is a graduate of UMass Amherst and holds post graduate certifications in food safety and category management.  Kay received the award honor of Senior Executive, Top Women in Convenience in 2023 from CSNews.

Format: Awards Awards
Awards announcements and presentation.
Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Panel Panel
Multiple presenters, experts in a certain field discussing and sharing expertise and experience with one another.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Improving Synergy Between Merchandising and Operations

Seamless coordination between merchandising and operations is essential for driving profitability and delivering exceptional customer experiences. In this "Newlywed Game" style session, two...

October 09, 2024
8:00 AM - 9:00 AM PDT
Operations
Format: Think You Know Me? Think You Know Me?
 
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