NACS Show 2024
  • Las Vegas Convention Center
  • Conference: October 7-10, 2024
  • Expo: October 8-10, 2024
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Kay Segal

Founder and President
Business Accelerator Team

Years of experience earned through operations, marketing and strategic positions held in the c-store, foodservice and B2B media industries allow Kay Segal to provide both industry understanding and business growth solutions.  Since 2015,  Business Accelerator Team (BATeam) has been an outside-in catalyst assisting with insight, strategy, marketing and key industry connections.  BATeam is committed to maximizing a company’s performance with key building blocks for success. 
 
Prior to starting BATeam, Kay worked with CSP (now Informa) and Circle K Company (now owned by Alimentation CoucheTard) in Phoenix, Arizona, in both corporate and field marketing / merchandising as well as in company operations. Additionally, prior years of relevant industry experience include positions with 7-Eleven, the Clark County Health District, Sky Chefs and within traditional foodservice and retail. Kay also designed and built an independent convenience and foodservice operation with a small partnership group. Kay is a graduate of UMass Amherst and holds post graduate certifications in food safety and category management.  Kay received the award honor of Senior Executive, Top Women in Convenience in 2023 from CSNews.

Speaking at:

Improving Synergy Between Merchandising and Operations

Seamless coordination between merchandising and operations is essential for driving profitability and delivering exceptional customer experiences. In this "Newlywed Game" style session, three...

 
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