NACS Show 2025
  • McCormick Place Convention Center
  • Conference: October 14-17, 2025
  • Expo: October 15-17, 2025
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John Morris

Senior Director of Product Innovation
Dover Fueling Solutions

John Morris, Senior Director of Product Innovation, Dover Fueling Solutions  

 

As the Senior Director of Product Innovation, John is responsible for setting and executing innovation-related goals and objectives across all of Dover Fueling Solutions (DFS) platforms. He applies his domain expertise and strong relationships with customers and distributors to drive success, and skillfully communicates market trends to key stakeholders, enabling them to assess potential opportunities with emerging technologies and to refine existing strategies. During his tenure at DFS, John has been directly involved with the introduction of DFS Anthem UX™ platform and DX Market™ powered by GRUBBRR.

 

Prior to joining the DFS team in 2010, John held leadership roles at Kershner Trading Group, UBS Investment Bank and Instinet Corp. He holds a Bachelor of Science in Computer Science and Math from Stonehill College. John resides in Austin, Texas with his wife and three children.

 

Speaking at:

Digital and Physical Marketing Strategies for Smaller Retailers

From leveraging digital platforms to mastering traditional methods, discover how to attract and retain customers both online and offline. Gain practical insights and actionable tips to boost...

 
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