Wawa, Inc.
Bill leads the category management team at Wawa for alcoholic and non-alcoholic packaged beverages, frozen, and front-end categories. His team has full P&L accountability for $1.3B in annual revenue as well as the portfolio’s long-range strategic plan. Bill’s team also manages Wawa’s private label beverages offer in the iced teas, fruit drinks, and dairy categories.
Bill began his career at Wawa in 2018 to build a Revenue Management function responsible for retail pricing, promotional strategy, competitive benchmarking, and dynamic price elasticity modeling. Prior to that, he spent 14 years with the Campbell Soup company in a variety of sales, marketing, and finance roles. Before joining Wawa, Bill was the Customer Vice President of the East Region leading >$500M of revenue across 28 grocery retailers. At Campell Soup, Bill gained broad experience managing market share leading brands covering 14 categories in the meals, beverages, snacking, and fresh categories. These brands include Campbell Soup, Pepperidge Farm, Bolthouse Farms, Prego, Synders-Lance, Late July, Godiva, Swanson, V8, Plum, and Pace.
Bill earned an B.S. in marketing from Rowan University and MBA in finance from Drexel University. He resides in West Chester, PA with his wife Sarah and two children, Connor and Paige.