NACS Show 2024
  • Las Vegas Convention Center
  • Conference: October 7-10, 2024
  • Expo: October 8-10, 2024
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Abigail Cerra

Loyalty Marketing Manager
Chestnut Market

Abigail Cerra is the head of Loyalty & Marketing for Chestnut Market in New Paltz, NY. Chestnut Market is a family-owned and operated chain with 75 locations throughout the Hudson Valley. She started with the company in April 2024 after a successful tenure with Refuel Operating Company, LLC. In her new role, she will develop an Omnichannel marketing strategy to elevate the Chestnut brand and assist in its growth plans.  

 

Abigail is dedicated to the members of her community by actively participating in outreach programs for domestic violence victims and survivors. She spends her free time traveling to concerts & is an avid Formula 1 fan.

Format: Awards Awards
Awards announcements and presentation.
Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Panel Panel
Multiple presenters, experts in a certain field discussing and sharing expertise and experience with one another.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.

Speaking at:

Harnessing the Power of Retail Media in the Convenience Store Industry

In an era where retail media is set to exceed $100 billion by 2027, convenience store chains are uniquely positioned to capitalize on this booming market. Their dense store networks and high...

October 09, 2024
8:00 AM - 9:00 AM PDT
Marketing
Format: Panel Panel
 
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