The Cool New Products Preview Room is a must for anyone launching a new product into the convenience channel. It includes areas to help buyers easily locate new products in the following categories:

  • Facility Operations
  • Foodservice
  • Fuel Equipment & Services
  • In-Store Merchandise
  • Technology

Attendee Engagement with Cool New Products

Handheld Scanning

Buyers can scan products to create customized product lists which include product details, exhibitor booth numbers and sales contact information.

Exclusive Previewing Hours

The Preview Room is open to all retailers, wholesalers and convenience distributors prior to the official NACS Show opening. Once the Show is open all attendees are welcome to visit the Preview Room.

Cool New Products Preview Room Hours

Saturday, October 1

10:00 am - 5:30 pm
Retailers and convenience distributors only

Sunday, October 2

8:00am - 11:30 am
Retailers and convenience distributors only

11:30 am - 5:30 pm
Open to all

Monday, October 3

8:00 am - 5:30 pm
Open to all

Tuesday, October 4

8:00 am - 1:30 pm
Open to all

It Pays to Display!

Displaying new products in the Preview Room generates booth traffic and interest among convenience industry stakeholders. In fact, NACS Show exhibitors that featured new products in 2019 enjoyed on average 121 leads per product.

In addition, the "Top Ten Scans" in the Preview Room are featured each day in the NACS Show Daily, the exclusive onsite event publication produced by NACS.

Cool New Products Preview Room sales are now open!

For questions and pricing, please contact Nicole Walbe at

Cool New Products Marketing Opportunities

As added value when you reserve space in the Preview Room, you’ll receive a 25% discount on a Cool New Products Guide ad in NACS Magazine.  Learn more.

The Cool New Products guide in NACS Magazine is a special section that features new products, services, technologies and packaging innovations. You’ll get a four-color image and an 80-word description to show retailers how your product can help them succeed. Plus, one ad in this printed guide also provides 3 months of online visibility in our Cool New Products guide at, at no additional cost. Get the details