Cool New Products Preview Room

The Cool New Products Preview Room is one of the busiest areas at NACS Show every year! It’s a must for anyone launching a new product into the convenience channel. It includes all the expo categories organized to help buyers easily locate your new products on the Show floor:

Facility Operations
Foodservice
Fuel Equipment & Services
In-Store Merchandise
Technology
Convenience Catalyst

Cool New Products Preview Room sales are still open! View all requirements and product specifications in order to host your product or service in the Preview Room.

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Attendee Engagement with Cool New Products

Handheld Scanning

Buyers can scan products to create customized product lists which include product details, exhibitor booth numbers and sales contact information to easily find you on the Show floor and take notes on what’s new.

Exclusive Previewing Hours

The Preview Room is open to all retailers, wholesalers and convenience distributors prior to the official NACS Show opening. Once the Show is officially open, all attendees are welcome to visit the Preview Room.

Cool New Products Preview Room Hours

Tuesday, October 6	10:00 am - 5:30 pm Retailers and convenience distributors only
Wednesday, October 7	8:00am - 11:30 am Retailers and convenience distributors only 11:30 am - 5:30 pm Open to all
Thursday, October 8	8:00 am - 5:30 pm Open to all
Friday, October 9	8:00 am - 1:30 pm Open to all

It Pays to Display!

Displaying new products in the Cool New Products Preview Room generates booth traffic and interest among convenience industry stakeholders. In fact, more than 12,000 leads were generated in the CNP Preview Room in 2024!

In addition, the "Top Ten Scans" in the Preview Room are featured each day in the NACS Show Daily, the exclusive onsite event publication produced by NACS.

For questions and pricing, please contact Nicole Walbe at nwalbe@convenience.org

Cool New Products Marketing Opportunities

Cool New Products Guide ad in NACS Magazine

All participants in the Preview Room get an exclusive discount on The Cool New Products guide in NACS Magazine, a special section that features new products, services, technologies and packaging innovations. You’ll get a four-color image and an 80-word description to show retailers how your product can help them succeed.

NACS Magazine Cool New Products Guide Ad Investment:

Quarter-page: $900 for official NACS Show issue (October) – a 25% discount
Half-page: $1,500 for official NACS Show issue (October) - a 25% discount

NACS Cool New Products Preview Email Ad Investment:
The purchase of a print ad gives you the opportunity to purchase an ad in this email that previews the upcoming guide in NACS Magazine.

CNP Preview Email ad: $500 (September) – a 50% discount

Cool New Products Innovations Box: NACS Show Preview

Make sure your product grabs attention among the thousands debuting at the NACS Show in October! Reserve your spot in the CNP Innovations Box – a collection of new c-store items shipped to 200 top retailers this September. Don’t miss your chance to make your mark. Learn more and secure your space today!

Explore additional Cool New Products Advertising Offers.

Contact

For questions and pricing, please contact:

Nicole Walbe Headshot Nicole Walbe
Director, Supplier Engagement
nwalbe@convenience.org
(703) 518-4229