Spilling the Tea on Gen Z

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Customer Experience
Format: Kaleidoscope Kaleidoscope

As the newest cohorts enter the workforce and consumer market, understanding Gen Z's preferences, values, and behaviors is essential for businesses looking to thrive in the years ahead. Join us as we discuss the unique characteristics of these important shoppers born between 1997 and 2012, exploring effective hiring practices, workplace engagement strategies, and innovative marketing techniques tailored to this diverse and digitally-savvy generation. Whether you're seeking to attract top Gen Z talent, enhance workplace culture, or capture this influential demographic's attention as consumers, this session offers actionable tips to help you succeed. 



Add to Calendar America/New_York NACS Show Education Session - Spilling the Tea on Gen Z

As the newest cohorts enter the workforce and consumer market, understanding Gen Z's preferences, values, and behaviors is essential for businesses looking to thrive in the years ahead. Join us as we discuss the unique characteristics of these important shoppers born between 1997 and 2012, exploring effective hiring practices, workplace engagement strategies, and innovative marketing techniques tailored to this diverse and digitally-savvy generation. Whether you're seeking to attract top Gen Z talent, enhance workplace culture, or capture this influential demographic's attention as consumers, this session offers actionable tips to help you succeed. 

 Georgia World Congress Center:

Speakers

Blake Anderson

Senior Solutions Engineer
iSee Store Innovation

Blake is a Senior Solutions Engineer at iSEE Store Innovations, where he oversees a variety of technical and operational responsibilities. He has been crucial in the development of isee tap, a...

Donna Crecca

Principal
Technomic

Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s  Convenience Store Practice, as well as its Adult Beverage Practice and is founder of its Cannabis Practice. As...

Brian Rogers

Sr. Director, Sprite - North America
The Coca-Cola Company

Brian Rogers currently serves as Sr. Marketing Director for Sprite across North America (U.S. and Canada) at The Coca-Cola Company.  Since joining the company in 2019, he has held several brand...
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