PacBev Blueprint: Optimizing Space, Trends, Pricing, and Promotions

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Format: Ignite Ignite

This comprehensive deep dive into the PacBev category will start with current research and trends in the space, followed by initiatives and tactics underway from multiple retailers to energize the category and increase sales. Through this quick Ignite format, participants will gain actionable strategies to fine-tune their product assortments, capitalize on emerging trends, and implement effective pricing and promotion strategies. 



Add to Calendar America/New_York NACS Show Education Session - PacBev Blueprint: Optimizing Space, Trends, Pricing, and Promotions

This comprehensive deep dive into the PacBev category will start with current research and trends in the space, followed by initiatives and tactics underway from multiple retailers to energize the category and increase sales. Through this quick Ignite format, participants will gain actionable strategies to fine-tune their product assortments, capitalize on emerging trends, and implement effective pricing and promotion strategies. 

 Georgia World Congress Center:

Speakers

Don Caudill

Category Manager- Cooler
Love's

Don Caudill is the Cooler Category Manager at Love's Travel Stops & Country Stores where he oversees all areas of Packaged Beverages for the 650-store chain headquartered in Oklahoma City.  Some...

Bonnie Herzog

Managing Director
Goldman Sachs

Bonnie Herzog is a managing director and senior consumer analyst at Goldman Sachs covering the HPC, beverage, tobacco and convenience store sectors. During her 20 plus years of experience as a...

Corey Nicely

Category Manager - Cooler
Pilot Travel Centers

Ken Rash

Senior Category Manager- Beverages
Stinker Stores
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