Loyalty Isn't an App, it's an Outcome

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Case Study Case Study

This session, designed with marketing professionals in mind, will challenge conventional notions of loyalty and unveil strategies to cultivate genuine customer loyalty beyond transactional interactions. In today's crowded marketplace, simply offering a loyalty program or app isn't enough to build lasting customer connections. Our speakers will explore the deeper drivers of loyalty, including personalized experiences, exceptional service, and emotional engagement.  



Add to Calendar America/New_York NACS Show Education Session - Loyalty Isn't an App, it's an Outcome

This session, designed with marketing professionals in mind, will challenge conventional notions of loyalty and unveil strategies to cultivate genuine customer loyalty beyond transactional interactions. In today's crowded marketplace, simply offering a loyalty program or app isn't enough to build lasting customer connections. Our speakers will explore the deeper drivers of loyalty, including personalized experiences, exceptional service, and emotional engagement.  

 Georgia World Congress Center:

Speakers

Mike Caldwell

Senior Manager of Loyalty
Yesway

Michael’s primary responsibilities are to develop, facilitate and manage each facet of Yesway’s customer loyalty, customer engagement, and lifecycle marketing initiatives. Additionally, Michael...

Erin DaSilva

Loyalty Program Manager
Southwest Georgia Oil

Carly Deitrich

VP, Strategic Accounts
Stuzo LLC
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