Essential Do's and Don'ts in Category Management

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Panel

Unlock the keys to successful category management by attending this session designed for new category managers and marketers. Learn the top three do's and don'ts that can make or break your strategy. Gain practical insights on leveraging data, staying ahead of industry trends, and optimizing your assortment. Don't miss this opportunity to elevate your category management skills and drive in-store sales growth.



Add to Calendar America/New_York NACS Show Education Session - Essential Do's and Don'ts in Category Management

Unlock the keys to successful category management by attending this session designed for new category managers and marketers. Learn the top three do's and don'ts that can make or break your strategy. Gain practical insights on leveraging data, staying ahead of industry trends, and optimizing your assortment. Don't miss this opportunity to elevate your category management skills and drive in-store sales growth.

 Georgia World Congress Center:

Speakers

Kim James

VP Merchandising & Buying
Thornton's

With the endless number of advertising and marketing tools at our disposal, it’s easy to get caught up in trends and lose sight of a marketer’s core purpose: to understand, connect and motivate...
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