Digital and Physical Marketing Strategies for Smaller Retailers

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Case Study Case Study

From leveraging digital platforms to mastering traditional methods, discover how to attract and retain customers both online and offline. Gain practical insights and actionable tips to boost your retail business's visibility and sales in today's competitive market landscape. Whether you're just starting out or looking to enhance your existing marketing efforts, this session equips you with the tools you need to thrive as a small retailer. 



Add to Calendar America/New_York NACS Show Education Session - Digital and Physical Marketing Strategies for Smaller Retailers

From leveraging digital platforms to mastering traditional methods, discover how to attract and retain customers both online and offline. Gain practical insights and actionable tips to boost your retail business's visibility and sales in today's competitive market landscape. Whether you're just starting out or looking to enhance your existing marketing efforts, this session equips you with the tools you need to thrive as a small retailer. 

 Georgia World Congress Center:

Speakers

Kristin Ghere

Marketing Director
Jump Start Stores, Inc.
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