Crafting Irresistible Promotions for Maximum Impact

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Kaleidoscope Kaleidoscope

Through real-world examples, successes, and failures, gain visibility into what drives maximum impact. Dive into actionable metrics and how-to’s, empowering you to create promotions that captivate your audience. Whether you’re a marketer, category manager, or business owner, this session will equip you with the strategies needed to stand out in today’s competitive landscape.  
 



Add to Calendar America/New_York NACS Show Education Session - Crafting Irresistible Promotions for Maximum Impact

Through real-world examples, successes, and failures, gain visibility into what drives maximum impact. Dive into actionable metrics and how-to’s, empowering you to create promotions that captivate your audience. Whether you’re a marketer, category manager, or business owner, this session will equip you with the strategies needed to stand out in today’s competitive landscape.  
 

 Georgia World Congress Center:

Speakers

Liza Salaria

Senior Principal Consultant
Impact 21
BACK TO SESSIONS
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