Building Brand Trust Through Effective Crisis Management

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Marketing
Format: Case Study Case Study

Savvy retailers today are leveraging storytelling to reinforce integrity, cultivate trust, and foster loyalty during turbulent times. Learn from industry leaders who have mastered the art of crisis management, empowering organizations to navigate challenges with grace and fortitude. Gain actionable strategies and real-life examples to strengthen your brand’s resilience and position in the market. This session is designed for owners, operators, marketers, and anyone who works to tell your organization’s brand story.   



Add to Calendar America/New_York NACS Show Education Session - Building Brand Trust Through Effective Crisis Management

Savvy retailers today are leveraging storytelling to reinforce integrity, cultivate trust, and foster loyalty during turbulent times. Learn from industry leaders who have mastered the art of crisis management, empowering organizations to navigate challenges with grace and fortitude. Gain actionable strategies and real-life examples to strengthen your brand’s resilience and position in the market. This session is designed for owners, operators, marketers, and anyone who works to tell your organization’s brand story.   

 Georgia World Congress Center:
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