Boosting Alcohol Category Sales in 2024

Format: Case Study Case Study
General topic presenting lessons learned start to finish.
Format: Expert-Expert Interview Expert-Expert Interview
Replaces fireside chat or single presenter format. Must be known industry expert or presentation of robust data.
Format: Ignite Ignite
Slides run automatically keeping speaker pacing. Keeps session moving.
Format: Kaleidoscope Kaleidoscope
One topic through the eyes of different functional teams (e.g. supply chain, store ops, frontline, finance, etc.)
Format: Lightning Lightning
Moderated Q&A with small panel with efforts to drive diverse perspective; after 3 minutes on question, buzzer sounds and move to next question; forces people to be brief and clear on answers.
Format: Masterclass Masterclass
Single topic session which is a solo presenter and acts more like an university lecture. Must include multiple media, audience interaction, etc.
Format: Great Debate: Point Counterpoint Great Debate: Point Counterpoint
Facilitator stimulates point/counterpoint debate on key industry topic.
Format: Roundtables Roundtables
Facilitated discussion. Limited use of slides or video to set-up topic.
Format: Think You Know Me? Think You Know Me?
One group is polled on a topic, and then the other has to guess the outcomes, as a stimulant for discussion.
Format: Workshop Workshop
Traditional small group classroom style format.
Category Management
Format: Masterclass Masterclass

The sale of beer, wine, and spirits is essential to most retailers' category portfolio. As consumer preferences change, knowing how to navigate emerging opportunities is essential for continued success. Join us for a masterclass session exploring the dynamic world of alcoholic beverages, where industry experts will discuss key trends and actionable tactics to navigate the evolving landscape. From the declining demand for beer and wine, the resurgence of ready-to-drink (RTD) cocktails, our speakers will offer invaluable insights to drive success in this competitive market. Retailers and suppliers alike will find value in the knowledge and tactics necessary to thrive in todays’ alcoholic beverage category. 



Add to Calendar America/New_York NACS Show Education Session - Boosting Alcohol Category Sales in 2024

The sale of beer, wine, and spirits is essential to most retailers' category portfolio. As consumer preferences change, knowing how to navigate emerging opportunities is essential for continued success. Join us for a masterclass session exploring the dynamic world of alcoholic beverages, where industry experts will discuss key trends and actionable tactics to navigate the evolving landscape. From the declining demand for beer and wine, the resurgence of ready-to-drink (RTD) cocktails, our speakers will offer invaluable insights to drive success in this competitive market. Retailers and suppliers alike will find value in the knowledge and tactics necessary to thrive in todays’ alcoholic beverage category. 

 Georgia World Congress Center:

Speakers

Dee Don Bates

Category Manager
Yesway

Danny Brager

Beverage Alcohol Industry Fact-Based Consultant
3 Tier Beverages
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