It is time to take control of your promotions in addition to your vendor promotions. (If your competitors are offering the same product on promotion as you, how is it YOUR promotion)? In this session, retailers will learn the skills to create bundles and break evens to determine if the promotions they offer are profitable. Retailers will learn how to use their vendor relationships to their advantage and emphasize how to build and track a better, more profitable promotion. Retailers will develop a promotional calendar for their sites.
Small Operator Workshops are limited to the first 50 attendees on-site. These are working sessions where participants should only join if committed to staying for the full class. Slides and recordings of these sessions will not be shared.
I'm in charge of promotions at my stores, and would love some fresh new ideas.
Objectives:
Mark Wells of LJT started in the Retail Petroleum Industry with Texaco Oil in 1978 as a lessee/dealer. The challenges and trials of operating a full service bay facility during the height...