After hearing training needs directly from industry retailers, NACS is launching two new Pre-Conference workshops at this year’s NACS Show. Individuals looking for hands-on training and certification can attend one of two different 6-hour interactive workshops directed by leading industry experts.

NACS Show Pre-Conference Workshops are limited to 50 participants and are on a first-come, first-served basis.

Multi-Unit Leadership Training

Sunday, October 11, 2020 | 9:00am-3:30pm

Author Jim Sullivan brings the principles from his bestselling book Multi-Unit Leadership: The 7 Stages of Building Profitable Stores, to the NACS Show for a one-day workshop to help retail c-store managers build the needed skills to transition to multi-unit leaders.

In this 6-hour interactive workshop, Sullivan addresses one of the most challenging transitions in a store leader’s career: the move from single store manager to multi-store manager.

Objectives

  • Abandon the single store “quarterback” mentality and tasks for the more nuanced and leadership focused multi-store “coach” mentality and tasks
  • Proactively manage time
  • Execute effective store visits
  • Develop and build a team
  • Serve as a brand ambassador and role model for store managers
  • Improve territory performance

Who Should Attend

Designed for aspiring, newly promoted or current district/area managers in retail companies.

Registration Fee

Pre-registration is required.

Retailers: $399 per registrant (includes lunch and materials) when added to a NACS Show registration.

Prework

Attendees should read the book Multi-Unit Leadership: The 7 Stages of Building Profitable Stores, which will be provided to all registrants, prior to the workshop.

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NACS Advanced Category Management Certification

Sunday, October 11, 2020 | 9:00am-3:30pm

Earn your NACS Certified Convenience Advanced Category Management certification (CCACM) through the completion of this hands-on education session. Comprised of key strategic planning and analytical skill-building programs, this 6-hour interactive workshop is tailored for experienced category management and merchandising professionals.

Learn how to develop a holistic brand strategy and identify points of differentiation for your brand. Discover how to integrate consumer shopping behavior to create winning space and assortment strategies. A deep dive into price elasticity modeling, utilizing behavioral economic principles, will guide attendees on how to optimize price, promotions and overall profitability.

Drawing on the fundamentals included in the online NACS Advanced Category Management curriculum, this in-person workshop will incorporate industry data and offer collaborative work sessions designed for maximum learning and retention.

Upon completion, each participant will earn an CCACM certificate from NACS and Impact 21.

Objectives

  • Define your brand strategy and develop points of differentiation
  • Develop a deeper understanding of price elasticity modeling and promotional strategies through the lens of behavioral economics
  • Optimize your space management strategies through assortment techniques, product adjacency theories, and supportive analytics
  • Fine tune assortment decision making through technology and integrating consumer data with consideration around inventory carrying costs and category cannibalization
  • Utilize a broad set of consumer data from loyalty, census and syndicated sources to better understand shopper behavior and optimize category performance

Who Should Attend

Retailers and suppliers looking to deepen their existing knowledge of c-store category management.

Registration Fee

Pre-registration is required.

Retailers: $499 per registrant (includes lunch and materials) when added to a NACS Show registration.
Suppliers: $599 per registrant (includes lunch and materials) when added to a NACS Show registration.

Prework

Completion of the online NACS Certified Convenience Category Manager (CCCM) course  prior to this event is strongly encouraged, as an understanding of basic category management principles are assumed during this Advanced program. Attendees will need to bring their own device (computer or tablet) to participate in this training.

 
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