I'm looking to learn how to better utilize voice and digital search engines to win more trips.
Winning the Convenience Shopper via Search --- Shoppers today have questions and they expect their device to have answers. In winning the convenience-minded shopper, today’s retailers cannot simply rely upon having the best physical location, but take steps to set-up data in a way that it can be found by search engines, digital assistants and in-car navigation solutions. Thanks to the introduction of natural language processing and the rise of voice-enabled search platforms, shoppers today go far beyond old-school keyword search and begin their journey with a question or specific query, like “Where’s the nearest place to grab a quick bite and get a book of stamps?” or “do any nearby stores have both a propane tank exchange and carry beer?” NACS knows that when shoppers consistently find convenience stores offerings and services in the search results relevant to their need, our entire industry wins more overall shopping trips. If you are looking to grow your stores’ reach by being visible earlier in the customer journey, you’ll want to join this session to learn how you can join in NACS’ new PROJECT SEARCH initiative and be found by the shoppers looking for your offerings.
Lori Buss Stillman is the Vice President, Research for NACS. Joining NACS in 2000, Lori leads the association’s industry-leading research portfolio, which includes the NACS State of...