Log In | Help
NACS Show 2021
  • Conference: October 5-8, 2021
  • Expo: October 6-8, 2021
  • McCormick Place | Chicago

Why Storytelling Helps Attract and Recruit Top Talent

October 5, 2021
1:15 PM - 2:15 PM CDT
Location: E253AB

As the labor market tightens, I’m looking to discover additional ways to recruit employees.

It is human nature to communicate through stories, yet we often struggle to unlock the value of stories as a means of communicating in the workplace to drive action and outcomes. In this session, we will discuss the power of stories and apply the fundamentals of effective storytelling as a means of connecting with top talent to drive engagement, retention and attraction.  


  • Explore the power of stories and the science behind them
  • Discover the thought process to build your company’s story in order to better connect with top talent as a tool for engagement, attraction and retention
  • Practice the fundamentals of effective storytelling and identify 1-2 specific actions to develop and share a more compelling company story