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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Why Do I Need a Data Strategy?

October 1, 2022
1:15 PM - 2:15 PM PDT
Location: Westgate: Pavilion 10/11

I need to manage my data effectively and don't know where to begin.

Your business is full of data. To ensure you are making the most of your data, you need a strategy in place to map out how your company will collect, store, manage, share, use and secure that information. In this session, we will discuss what a data strategy is, why you need a data strategy, and what challenges come with the process.


  • Identify some of the key data points your organization has
  • Assess how those data points could be used to drive your organization’s initiatives
  • Pitch that data strategy to the C-Suite
  • Identify some of the challenges that can arise through the data strategy process