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NACS Show 2023
  • Conference: October 3-6, 2023
  • Expo: October 4-6, 2023
  • Georgia World Congress Center | Atlanta

Using Data to Remain Competitive in Spite of Inflation

October 2, 2022
8:00 AM - 9:00 AM PDT
Location: Westgate: Ballroom A

I know my customers are being pinched by inflation, and I want to be more strategic with my pricing strategy.

Decades-high inflation has increased the importance of price competition within retail. To maintain margins, retailers must pass some increased costs onto consumers, but what is the right balance? Where are the opportunities? Come to this session to be inspired with ways you can become a destination through promotions, balancing price with demand and developing a pricing strategy for multichannel sales—all based on consumer data.

Objectives:

  • Define your niche to remain a destination retailer based on changing consumer behavior
  • Consider data you could use to formulate your pricing strategy
  • List ways retailers can be creative in changing consumer perceptions when it comes to price
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